FourWaveDesign - websites, creative print design and digital media in Cheshire, UK
"If I’d asked people what they wanted,
they would have said a faster horse."
"Never show fools unfinished work."
"When in doubt, use Caslon."
"People with tiny glasses and costly shoes can always find a couple of hours to explain how you did it all wrong."
"A picture is worth a thousand dollars."
"Practice safe design: Use a concept."
"As a designer, I find it difficult not to judge a book by its cover."
"I love deadlines. I like the whooshing sound they make as they go by."
"Find something you’re passionate about
and keep tremendously interested in it."
"The worst logo applied well is better
than the best logo applied poorly."
"Every child is an artist. The challenge is to remain an artist after you grow up."
"Type is a beautiful group of letters,
not a group of beautiful letters."
"Descriptions are like skirts,
they should be long enough to cover the subject,
but short enough to keep things interesting."
"Use two typeface families maximum.
OK, maybe three."
"Design is to invent with intent.
If you take away the ‘invent’ bit, you have an engineer.
If you take away the ‘intent’ bit, you have an artist."